Case Study: LifeBag
Automating custom QR-code packaging, managing bare-metal servers, and orchestrating Amazon Seller Central channels.
Project Overview
LifeBag is an innovative brand requiring a reliable digital presence and robust logistics workflows. I administered the company's bare-metal server infrastructure, assisting the design team with resources, and coordinated the complete launch and logistics of the Amazon Seller Central store.
To prevent tracking and warehouse errors, I developed a custom QR-code generation tool for physical packaging labels. This ensured that scanned packages mapped perfectly to inventory records. Additionally, I managed Seller Central FBA replenishment schedules, aged inventory plans, and PPC ad campaigns, coordinating Black Friday marketing pixels and tracking parameters for social channels.
Core Technical Implementations
- QR-Code Packaging Automation: Wrote custom code to dynamically compile and print unique QR labels mapping directly to product packaging files. This verification protocol resolved log discrepancies and resulted in zero FBA intake errors.
- Amazon Seller Central Coordination: Managed account configuration, brand registry verification, SKU setups, and replenishment logistics shipments to Amazon's fulfillment centers.
- Aged Inventory Optimization: Monitored inventory age metrics, implementing promotional strategies to clear slow-moving items and successfully avoid Amazon long-term storage fees.
- Campaign Tracking & Pixels: Managed Italian market Amazon Ads and set up pixel tracking scripts for Black Friday events, providing clean conversion feedback and campaign parameters to the social media marketing team.
- Host Administration: Administered bare-metal servers, ensuring high reliability and providing content-rendering resources to graphic designers.