Case Study: Sognaresofa & CasaMiaIn
Complete Shopify e-commerce, AI-driven advertising campaigns, and high-availability bare-metal infrastructure.
E-Commerce Store shop.sognaresofa.it
Multi-Domain Scope sognaresofa.it, caasamiain.it
Digital Marketing FB, IG, TikTok, Google Ads
Server Infrastructure Bare-Metal, RAID, Failover, AWS
Project Overview
The Sognaresofa & CasaMiaIn platform represents an integrated digital ecosystem combining high-volume transaction management, AI-driven performance marketing campaigns, and resilient self-hosted infrastructure.
By shifting away from simple visual modifications, the system is designed from the ground up to ensure low checkout latency, automatic redundancy failovers, vector-based copy generation, and data isolation.
Core Technical Architecture
- Shopify E-Commerce Customization: Developed a robust transaction hub specifically for shop.sognaresofa.it. Implemented a tailored Shopify theme with custom liquid/JS modifications, optimized asset delivery pipes, and lightweight checkout logics to secure optimal conversion metrics.
- AI-Optimized Performance Ads: Managed significant marketing budgets across Facebook, Instagram, TikTok, and Google Ads. Built continuous optimization workflows leveraging generative AI models to compose ad copy variations, customize campaign visual banners, and track click-through conversions to maximize ROAS.
- Bare-Metal Systems Administration: Configured and optimized physical bare-metal servers. Built network boundaries, automated live MySQL replication pools, managed SSD RAID array architectures, and structured instantaneous failover clusters to secure uptime under heavy traffic spikes.
- Automated Backups & Multi-Domain Routing: Deployed strict cron-scheduled backup layers transferring encrypted database snapshots and media blocks directly to AWS S3. Established resilient Nginx reverse proxies to route incoming connections across multiple domains (sognaresofa.it, caasamiain.it) securely.
- WordPress Engine Hardening: Integrated secure, high-speed WordPress instances as headless content hubs for caasamiain.it and sognaresofa.it, with automated plugin safety scripts, database maintenance sequences, and firewall limits.
Visual Showcase
Overview of the system admin console, e-commerce assets, and performance marketing layouts.
